Tuesday, December 29, 2009

Vael: An Interesting Manifesto




I guess I've been sleeping on Vael because I just found out about these guys today.  While you surely are dangerously close to OD'ing on boots much like myself, Vael's collection is pretty impressive.  Some of their stuff is a little out of control (I'm only highlighting the "conservative" options), but I think that's the essence of the brand (just check out that insane logo and their brand philosophy below).  Most of this stuff isn't going to register as "classic" or "timeless" though that isn't necessarily a bad thing.  Fresh on the heels of Danner suing Rag & Bone for copyright infringement maybe it's time that brands started to blaze their own path instead of designing straight off their inspiration boards.  Also of note is Vael's brand manifesto which is currently leading the category of "most interesting of 2009".  Check this out...

"VAEL is a premium brand extending the range of mobile societies (Gesellschaft). We engineer and manufacture soft goods for the wandering global creative class."

What is "Gesellschaft" you ask?  Well, Vael has got you covered on that as well...

"When we made the transition over the last 200 years from tight communities (Gemeinschaft) to free and mobile societies (Gesellschaft), we escaped from bonds that were sometimes oppressive, yes, but into a world so free that it left many of us gasping for connection, purpose, and meaning."

Anyhow, if you plan on breaking out of you oppressive bonds to search for connection and purpose anytime soon you might want to get outfitted in a pair of these...




-L.A.S

6 comments:

  1. Too futuristic or something to me. I guess I'm conservative, at least when it comes to footwear.

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  2. Sounds like the marketing director was a sociology major.

    I'm with newgrass. These shoes, especially in person, are just a bit too busy. And the pricepoints, especially for the boots (made in China), are just too high to compete with better made options.

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  4. You’re so interesting! I don’t believe I’ve truly read something like this before. So great to find someone with genuine thoughts on this issue. Really.. many thanks for starting this up. This website is something that’s needed on the internet, someone with some originality!

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