Saturday, March 27, 2010

The Continuing Evolution Of Zappos

Most people are familiar with Zappos as the ultimate online shoe source.  They have been selling shoes online for as long as I remember and with great customer service and a highly respectable corporate culture have quickly ascended the ranks of similar e-retailers.  Lately I have been noticing a shift in their product towards a much more sartorially oriented crown - it's not so much that they are leaving the average consumer behind, but they seem to widening their net considerably.  By offering products by brands like Jack Spade and Duckie Brown they are making an obvious play at the well informed consumer in an effort to expand their business.  As one of these consumers I really appreciate this maneuver.  Retailers as large as Zappos have the ability to play with MSRP and reseale making high end goods accessible as ever, while exposing lesser known brands to a wide range of consumers who would normally not be familiar with them.  I am excited to see what else Zappos brings on board in the coming months and will surely be turning to them for more than just my Authentics and Sambas from here on out.



  1. Did you know that Zappos was purchased by Amazon in July of 2009? I have noticed that Amazon's customer service seems to have improved sonce then. I had an issue with Amazon recently and actually spoke with a customer service rep for a minor issue.

  2. Thanks for the great post!

    We cannot take any credit for the customer service at Amazon, they are doing that themselves!

    If you'd like to see more about what we do and how we do it, please take some time to look on!
    - Jon Zappos Insights Culture Guide

  3. Great post... but why are you buying Authentics from an internet company when there are so many great shops ( like DQM ) in Manhattan?