Saturday, April 17, 2010
For The Poor and Stylish: Unbranded Denim
Exclusive to Urban Outfitters and made by the same folks who produce Naked & Famous denim, Unbranded are for those looking to get their ass into a pair of raw selvedge without breaking the bank. All three styles, ranging from a hipster-ish skinny to a more 514-ish slim straight, are under 80 bones and contain no branding whatsoever, hence the name. They are an extremely basic, no frills jean featuring 14.5 oz of Japanese denim, copper-top hardware and a blank leather patch. The idea behind this collection is pretty cool - entry level selvedge that is about the denim, itself, and nothing more. I mean, even the back leather patch and pockets are completely untouched. If a pair of APC's seem a little pricey and you can't get your hands on the selvedge 514's from Levi's (currently out of stock again on their website) Unbranded seems like a pretty good move. Garments should never be exclusive anyhow, especially when it's a staple for every guy's wardrobe. I really appreciate what the folks at Naked & Famous are doing for the fiscally challenged and chalk this up to another equally shrewd and genius move by Urban Outfitters. Even with consumer tendencies trending towards a return to "quality", completely undercutting the entire market is a clever economical move. Damn the hipsters and their one semester at a liberal arts college!