For The Poor and Stylish: Unbranded Denim

Exclusive to Urban Outfitters and made by the same folks who produce Naked & Famous denim, Unbranded are for those looking to get their ass into a pair of raw selvedge without breaking the bank.  All three styles, ranging from a hipster-ish skinny to a more 514-ish slim straight, are under 80 bones and contain no branding whatsoever, hence the name.  They are an extremely basic, no frills jean featuring 14.5 oz of Japanese denim, copper-top hardware and a blank leather patch.  The idea behind this collection is pretty cool - entry level selvedge that is about the denim, itself, and nothing more.  I mean, even the back leather patch and pockets are completely untouched.  If a pair of APC's seem a little pricey and you can't get your hands on the selvedge 514's from Levi's (currently out of stock again on their website) Unbranded seems like a pretty good move.  Garments should never be exclusive anyhow, especially when it's a staple for every guy's wardrobe.  I really appreciate what the folks at Naked & Famous are doing for the fiscally challenged and chalk this up to another equally shrewd and genius move by Urban Outfitters.  Even with consumer tendencies trending towards a return to "quality", completely undercutting the entire market is a clever economical move.  Damn the hipsters and their one semester at a liberal arts college!

-L.A.S