Wednesday, April 21, 2010

Hackett S/S 2010

Alright, it's official - I am not giving Hackett even remotely enough love on Sart Inc. This collection, entitled "The Art of Dressing" is, well, a masterpiece.  I'm halfway to speechless right now so read the copy and check out the art.

"This season Hackett is helping men around the world in The Art of Dressing; with a versatile Menswear Collection that reinforces our links with major British sporting events. Battle of Blues is inspired by our sponsorship of The Boat Race. The Aston Martin Racing Collection features the iconic Le Mans Gulf colours, The Mayfair Collection is split between London Greys & Brown in Town, which supports the suggestion that brown can now indeed be worn in town. Island is a colourful collection evoking sand-swept terrains & seascapes. Finally, Into the Blue uses a palette of blues & whites, taking the collection from day to evening."


-L.A.S

20 comments:

  1. In a way I'm glad the wheels are turning on proportions- that way I won't be influenced as much by what's going on in the whole industry and can find my own style in the slimmer details I love
    Still appreciate it though, especially if it's endorsed by you L.

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  2. Hackett have never led and never will despite their style aspiring to those that do.

    Leave it for those who need a second opinion from their girlfriend.

    (Who shares the same taste as his mother.)

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  3. It all looks very nice. But I can't help but feel that all of those images could have been photocopied out of a Polo Ralph Lauren catalog.

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  4. There are some nice bits here but as with Ben Sherman there are lots of negative connotations in the UK tied to Hackett (but at the opposite end of the scale).

    I guess the main one is that they're clothes for posh public schoolboys who have grown out of Jack Wills/Aubin and Wills etc. I know that doesn't mean it should be disregarded and that's not what I'm saying but there are a few obstacles that would stop me walking into one of their stores.

    The suiting looks good and that's the strongest bit for me, the rest I could happily leave though. Maybe I just need to get over my prejudices...

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  5. i'm really starting to think that the is the best men's blog out there, among the ocean of garbage that is the men's clothing blogosphere. you have been incredibly consistent.

    if only you changed the design of the blog and added some color to the background it would be perfect

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  6. fabiosciarretta- Thanks for the kind words and as far as I can tell the blog layout won't be changing anytime soon - sorry.

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  7. I'm not sure how this stuff fits so I can't speak to that as a differentiator but Anon 3:48 is right, these could be screen shots from the polo website. I hear guys like Tintin and LBT talk about their great history as trailblazers but I fail to understand why they insist on being such followers in the present.

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  8. Wonderful post! Good to see attention paid to Hackett. Superior brand and only getting better.

    This is the real deal, not the wannabe stuff copied by aspirational Noo Yawk boys selling WASP style.

    I suspect some Trads would prefer to acquire their gear used from eBay, and I'm sure some will stay away from Hachett because it's not 'Murrican enough.

    But, it's their loss.

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  9. On effing point. Incredible collection that can be broken down into many basics folks already have and re-built in a street appropriate ensemble.

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  10. Enzo AGC & Anon 3:48 - Spot on gents; Hackett are followers simple as that.

    Tintin and LBT - what great history as trailblazers are you referring to? The real deal? Do me a favour.

    LOI - suiting there's OK-ish, but it's Huntsman-lite so you might as well get out to Zone 4 and get one of old boys to bespoke for you for circa the same dough.

    DAM - Your hyperbole is good; too good for a plastic brand like this.

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  11. Really this is my favorite blog and also start and end my day with it. Don't change the style of this blog becuase is very simple and that's what makes me love it.

    In regard to hackett very go to hell looks which Im a big fan of. The double breasted blazer is a must.

    LAS keep up the great work

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  12. Sounds like this brand is to the Brits as AE is to us. That being said, I like it, but I'm sure if I lived on the other side of the Atlantic I wouldn't.

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  13. Hackett opened a massive store in Dublin recently. I haven't even darkened its doors due to the negative connotations with the brand. I can't for the life of me see how such a 'British' brand can do well in Ireland. and I say that as a Barbour zealot.

    Always interesting to see the different views from the two sides of the Atlantic but I echo the comments on this blog. Easily my favourite as I find it way less up itself than many of the others. Plus there was a post on The Replacements.

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  14. Seems like a british take on prep/trad. The fits are on point(wish RL fit like this)but it's leaving me with a dandy taste in my mouth.

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  15. Am I blind? I actually like that blueDB blazer, yet can't find it on the damn site. I suck at the Internet. Anyone see it?

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  16. Kevin

    the DB blazer is not in online store just in the stores. I have contacted to see the price and if i can get shipped to US.

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  17. Thanks for the great post!

    Send me an e-mail (mgraham@hackett.com) and i will keep you up to date on all our news- We just had the press launch of AW10 which is also a beautiful collection!

    Millie Graham (Hackett)

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  18. Ah, good to know I'm not deranged. Thanks Seth.

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  19. Hackett go up and down; sad that you colonial fellows are not familiar with the interesting history of the brand. The cavalry cut trousers (or 'pants')and tweed coats used to be worth the hike down to the wrong end of the King's Road. Also very sad for poor oirish Fergus in his trendy Barbour gear - 'negative connotations' - what a twat.

    Kingsroadman.

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  20. Cheers for proving my point Kingsroadman. Hope you had a smashing St. George's Day.

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