Daiki came real strong with surf style for the S/S 2010 Woolrich Woolen Mills collection and while I am beyond down with it all, I was extremely surprised to see him totally rip off the iconic Patagonia Snap-T pullover with his Ricon pullover. Whether or not WWM's lack of branding and fit is worth a whopping 134 dollar premium is up for debate. Regardless, the jacket in question has one of my favorite silhouettes of all time and is a great piece of warm weather outerwear perfect for nights on the beach if you are lucky enough to be involved in such activities. For the first time ever I am inclined to go against arguably my favorite brand based on the absurd price mark up and what appears to be unabashed sniping. Reverence or penance?