J. Crew is calls it a "sharp take on a summer staple". I call it bold as hell especially considering the novelty factor, but figuring in the under $200 price tag I can actually see people buying this thing. Is a gingham sportcoat even really a surprise at this point? Why discriminate when various other patterns and types of cotton have already been elevated to sportcoat status? Now that I think about it this would actually look quite dapper when paired with a crispy white shirt and some chinos. So who's on board and who's gulping down some haterade?