So apparently Gant has organized a rowing race between two prominent Swedish boarding schools to be held on May 22. Honestly, I could care less about that. What I do care about, however, is that in conjunction with the race is the debut of a new collection appropriately dubbed the Gant Rowing Collection. This new collection is "born from the classic American Sportswear style that is Gant, the Gant Rowing Collection also takes its inspiration from the rich heritage of rowing as well as the ivy covered campuses of Harvard and Yale." Sounds like something a lot of people who read this blog can totally get down with. No release date has been set and the only looks currently available are some press pics, but this sounds promising. Regardless of how sweet this stuff turns out it seems as if it is only going to be available at the Gant flagship over in Sweden (side bar: I haven't had Swedish Fish in a minute). That's kind of a buzzkill, but I'm curious to see if Gant can continue their recent unstoppable dominance of satorial coolness (i.e. Bastian callabo, Rugger).