I've heard some chatter that red seems to be where it's at as far as S/S '10 is concerned. While I can't personally confirm or deny this since I am a person of no importance whatsoever, I can fully get on board with these sentiments. From the small selection of stuff that has come out there are already a bunch of stand out pieces that utilize red and utilize it well. You also can't count out all the classic items that have been using the color before any of us even knew what a lookbook was. Don't consider this a buyer's guide as much as it is just a contemplation on color. And a damn fine color at that.
[Editor's Note: Thanks in advance to everyone from whom these images were sourced. I'd link them all up, but this post is already bordering on JJJound status.]