The most interesting of all the brands at ENK had to be Harvard Yard. When the brand first launched the blogosphere went pretty head over heels. Harvard Yard's updated preppy American staples looked fantastic in lookbook form, but they kind of vanished for a little while. Turns out the brand, a union of Wearwolf Group and a licensing deal with Harvard University, is in between designers and continuing to shape their future. This era of transition didn't stop them from shutting it down and anyone at ENK would agree that the Harvard Yard has seemingly unlimited potential. With a little vision there is no telling where these guys can go. The clothes were, as should be expected, American sportswear classics updated for today's college campus. Their black watch rain coat (Glenn O'Brien approves) and harrington jackets were so on point that I was trying hard not stuff them into Shaun's bag as party favors. Jeff, the brains behind Harvard Yard, spoke with Shaun and myself for quite some time about the brand's strategies and current situation. It was a wonderful brainstorming session and Jeff is an extremely sincere guy with a great task ahead of him. Harvard Yard is definitely a brand to watch; I know I'll be tuning in.
Hope you guys enjoyed this look at two of my new favorite brands and if all goes according to plan I should have one more wrap up post on the way tying up all the loose ends and expressing all my thanks. If you missed it, check out Pt. 1 of my ENK NY 2010 wrap up here.
-L.A.S
dundee's tweeds and brogues look pretty dapper. harvard yard's black watch coat and shaun's peak lapel look super dope as well. props on this, kid
ReplyDeletePlaid & tweed never looked so good. I dig those two-toned boots too.
ReplyDeleteHope SartInc compensated Shaun well for his short-term modeling gig. Nicely done.
Whoa, I'd like everything except the piecework mardras blazer. Those two-tone boots, tweeds, and sweater with elbow patches(!) are just mind blowing. Thanks for posting this stuff!
ReplyDeleteThose boots are tasty. What I wouldn't give to have my table look like that one (8th pic down). Nice!
ReplyDeleteLove the contrasting plaid elbow patches and brown two-toned buckle boots. These are pieces I'd love in my own closet so that I could put a feminine twist on them! Glad you guys had a smashing good time over there!
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