Sunday, January 31, 2010
Stumbled Across: Eddie Bauer Case Study
Marcellus Neel's online portfolio contains a pretty neat Eddie Bauer case study that aims to "rebrand the struggling retailer into a masculine, rugged brand." With all the chatter revolving around L.L. Bean Signature and Land's End Canvas, this is an interesting take on "updated brand aesthetic of logos, layouts, and catalogs, as well as exploring possible brand expansions and extensions." Well done Marcellus, well done. For more Eddie Bauer heritage musing check out Brennan's impressive take from a while back.