The most interesting of all the brands at ENK had to be Harvard Yard. When the brand first launched the blogosphere went pretty head over heels. Harvard Yard's updated preppy American staples looked fantastic in lookbook form, but they kind of vanished for a little while. Turns out the brand, a union of Wearwolf Group and a licensing deal with Harvard University, is in between designers and continuing to shape their future. This era of transition didn't stop them from shutting it down and anyone at ENK would agree that the Harvard Yard has seemingly unlimited potential. With a little vision there is no telling where these guys can go. The clothes were, as should be expected, American sportswear classics updated for today's college campus. Their black watch rain coat (Glenn O'Brien approves) and harrington jackets were so on point that I was trying hard not stuff them into Shaun's bag as party favors. Jeff, the brains behind Harvard Yard, spoke with Shaun and myself for quite some time about the brand's strategies and current situation. It was a wonderful brainstorming session and Jeff is an extremely sincere guy with a great task ahead of him. Harvard Yard is definitely a brand to watch; I know I'll be tuning in.
Hope you guys enjoyed this look at two of my new favorite brands and if all goes according to plan I should have one more wrap up post on the way tying up all the loose ends and expressing all my thanks. If you missed it, check out Pt. 1 of my ENK NY 2010 wrap up here.