When a few people inquired about an exclusive Brooks Brothers collection for Gilt over at my Tumblr I cried foul. I brushed the news off as most likely a copy error on Gilt's behalf (i.e. mislabeling Woolrich Woolen Mills as Woolrich, etc.). Well, today GQ has confirmed what I originally thought smelled like bullshit - noon marks the debut of a new Brooks Brothers line for the online retailer. Apparently the collection is "a younger, slimmer spin on BB staples like cotton chinos, prep-schoolish cardigans...and repp ties" separate from BB's Black Fleece line and the brand's recent foray into slimmer fitting gear. Word has it that the new collection for Gilt will be available exclusively online until August when the collection hits select BB locations. Based on the looks below it appears as if things are staying pretty conservative (much more so than Black Fleece) with the only update being fit. If this is something that interests you sign up for Gilt here, but be aware that by using my invitation you hook me up with $25 worth of credit after your first purchase. So, you know, if you think I suck you might want to holler at someone else. Is this the future of Brooks Brothers? Will this be the big ticket many think the brand needs? Can this new collection excel where Black Fleece failed? I have absolutely no idea, but ask me again around lunch time.
[Editor's Note: Looks like they're calling this stuff Brooks Brothers Heritage - as if that should be a surprise to anyone.]