Monday, July 12, 2010

Rasta Monsta

My buddy Antonio is always raving about this particular Boglioli ad campaign from a while back that features some happy Rasta's kitted out in incredible Italian sprezzatura.  After finally taking a look all I can say is that I'm happy I did while there's still ample time left this summer.  Talk about style turned up to 11.  These islanders make the perfect subjects to showcase all the inspiration Boglioli has to offer - espadrilles, pocket squares the size of your leg, collars with to much free reign, etc.  I love stuff like this because while you'll probably never catch me rocking such an extravagant fit, there is still lots of practical inspiration to be found.  While this campaign is over a year old, the energy alone is timeless.  One of the most important things to take away from this is that your attitude alone is, more often than not, the single most important thing that can make or break your style.  All of these guys exude levels of confidence, swagger and sheer happiness that surpass any price tag.  Be sure to read Antonio's original post too.  Dude is way more knowledgeable about this kinda stuff than I will ever be.


-L.A.S

7 comments:

  1. Wow, mind is blown. The expected articles are extrapolated and placed in an unexpected fashion, but for some reason it all goes together. The proportions are brilliant. So is the demeanor and mood of the shoot. I go to school on an island and this is inspiration with an I. Sir, by far one of your best posts.

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  2. I always thought of you to be quite dogmatic about your fashion sense: ocbd, desert boots, bean boots, madras, sperrys. But seems like you do have style, haha, I kid. Enjoy your blog quite a bit. Also HTTTGAP.

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  3. Anon @3:35- I'm happy you liked it and, more importantly, got something out of it.

    Anon @3:40- It's funny you should say that because one of the biggest criticisms I tend to get over here is that I can be quite dogmatic about my aesthetic, but in actuality I like such a varied mix of things. Anyhow, thanks for the kinds words.

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  4. Love this campaign (and their smiles). The last look is my fav.

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  5. This looks like tons of fun under the sun. Really brings out a summer atmosphere.

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  6. Lovely. Your right about the attitude because it can really be your best accessory.

    I don't think the fits are really that extravagant though. All in all, I think they look extremely comfy and are how people should look in more formal attire. That being said, if you took off the outerwear and blazers the looks would be quite casual.

    L.A.S,
    you could get down like this all day son!

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  7. Locks are an amazing piece of work. I have some and have had them since sep of 09 =D Stay lovely yo!

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