My buddy Antonio is always raving about this particular Boglioli ad campaign from a while back that features some happy Rasta's kitted out in incredible Italian sprezzatura. After finally taking a look all I can say is that I'm happy I did while there's still ample time left this summer. Talk about style turned up to 11. These islanders make the perfect subjects to showcase all the inspiration Boglioli has to offer - espadrilles, pocket squares the size of your leg, collars with to much free reign, etc. I love stuff like this because while you'll probably never catch me rocking such an extravagant fit, there is still lots of practical inspiration to be found. While this campaign is over a year old, the energy alone is timeless. One of the most important things to take away from this is that your attitude alone is, more often than not, the single most important thing that can make or break your style. All of these guys exude levels of confidence, swagger and sheer happiness that surpass any price tag. Be sure to read Antonio's original post too. Dude is way more knowledgeable about this kinda stuff than I will ever be.