With all the money that seemingly exists in the heritage market it should come as no surprise to anyone that Orvis is the latest brand to make the jump. This move may seem a little late, but who cares about staying ahead of the curve when you pretty much are the curve, right? J. Lugg over at A Guide To Bad Taste made a good point when he said that Orvis has always been known as an outfitter more so than a producer, which I believe is the proper framework to view this collection. Instead of going the "we dug through our own archives to find gems" route, Orvis opted to get with some made in the U.S.A all-stars (Schott, Gitman Bros., Grown & Sewn, Stronghold, etc.) to collaborate on all the gear seen below. I'm assuming that the theme of the collection, besides focusing on domestic heritage, is based around specific iconic patents from these particular companies.
In theory this collection is a smart move, but I am skeptical on how Orvis can reach the niche segment of consumers who nerd out over all this heritage stuff. Lots of those guys seem drawn to the reimagining of heritage that focuses particularly on fit. As there is no word yet on that aspect of the U.S. Patent collection the jury is still most definitely out on if this will make any serious coin for Orvis. It may turn out that the decidedly "older" and "traditional" brand thought domestic manufacturing and involving certain brands was enough of a selling point on its own and we all know how that usually ends up. Everyone clamors for made in the U.S.A. goods, but when it comes to the showdown they are much more inclined to actually break out the plastic for "fitted" goods made anywhere but (i.e. Uniqlo, J. Crew, etc.). $170 khakis don't leave much money left over for your seamstress.
The entire collection, which is extremely deep, hits stores mid August, but you can check out some catalog scans via Selectism now. Mister Crew also wrote some interesting criticism of this undertaking a while back, when word of the collection first broke, which serves a nice companion piece when checking all this stuff out.