Thursday, February 4, 2010
Attn: Gant Rugger S/S 2010
With all the chatter revolving around the slick new Gant Rugger website there has been little talk of the actual upcoming S/S 2010 collection. Well from the looks of the clothes we should be talking because it is seriously on point. Gant Rugger isn't reinventing the wheel here, which is a good thing considering their storied heritage. What I love most about this collection is that it not only looks to Gant's Americana roots, but also gives a slight head nod to its current European ownership (see: the collection's swimwear and outerwear). Gant prides itself on "traditional American style with an European flair" and I really think they hit the mark with this collection from their Rugger line. Check out the whole collection here and some of my favorite looks below. By the way, the varsity jacket is probably the best one I have ever seen and while I normally don't get down with 'em I am most surely copping it.