I'm not sure how many of you are currently gearing up to head back to school, but for those of you who are let's chat about backpacks for a second. There seems to be a slight misconception among the style set these days that traditional backpacks are not cool (or whatever operative word you're currently running with). Just because it's not a waxed canvas rucksack doesn't mean it's a no go. Let's be honest, most backpacks do suck, but there's no need to pull a guilty by association on the entire genre. My favorite backpacks right now are by Hershel Supply Co. They're bag perfection if you ask me. I got hands on with them a while back and was impressed with both the construction and detailing - accents, zippers and classy branding. The best thing about these is, arguably, the price point. The most expensive model is $110 and packs of various sizes (depending on what you carry on a day to day basis of course) can cost as little as $45. That's a damn fine deal, even for mom and dad if they are picking up that back to school tab. You can always scour The Bay for some vintage JanSport or exclusive Japanese market only unicorn, but for my money Hershel Supply Co. is as good as it gets. Available at Need Supply as well.