Noodle Park is a newish Italian brand who focus their clothing around the three elements of "ideas, research and low cost". That's a pretty loaded agenda, but luckily their gear, primarily outerwear, speaks for itself. The F/W 2010 collection is kinda "tech-y" in terms of fabric (Italian and Korean sourced), yet many of silhouettes draw inspiration from classic jacket styles (i.e. puffers, duffel coats, parkas, etc). Their name comes from the traditional take-out noodlebox, used to package Asian food all across the world, in an attempt to reinforce this cross-cultural appeal. It's all quite ambitious and I appreciate what they're trying to do. At the end of the day, however, Noodle Park seems to be a pretty niche brand. Not that there's anything wrong with that.