Monday, December 6, 2010

Noodle Park

Noodle Park is a newish Italian brand who focus their clothing around the three elements of "ideas, research and low cost".   That's a pretty loaded agenda, but luckily their gear, primarily outerwear, speaks for itself.  The F/W 2010 collection is kinda "tech-y" in terms of fabric (Italian and Korean sourced), yet many of silhouettes draw inspiration from classic jacket styles (i.e. puffers, duffel coats, parkas, etc).  Their name comes from the traditional take-out noodlebox, used to package Asian food all across the world, in an attempt to reinforce this cross-cultural appeal.  It's all quite ambitious and I appreciate what they're trying to do.  At the end of the day, however, Noodle Park seems to be a pretty niche brand.  Not that there's anything wrong with that.


-L.A.S

5 comments:

  1. Nice looking line. That model looks very Brad Pitt from Inglorious Basterds. haha

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  2. Low cost? 250 Euros for that blackwatch jacket...

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  3. Well, 2 out of 3 ain't bad. I mean, a Black Watch jacket -- who would have come up with such an idea? Let alone done the research. . .

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  4. I do like the pop of orange in the hooded army green jacket.

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  5. Acquired a black jacket with pop out hood in NY last week. Love the fit and design. Amazed at the warmth this light jacket offers. Hope this well researched piece last.

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