Thursday, February 3, 2011

First Look: Mark McNairy San Salvador

When Mr. McNairy was visiting El Salvador he discovered a style of boot he had never seen before.  The Burro boot is the official shoe of El Salvador's working class and the signature style produced by Empresas ADOC, Central America's largest family owned manufacturer.  ADOC provides all of its workers with a pair - the cost of which is equivalent to one day's pay.  Known for their tough and rugged nature, the Burro boot has been worn through revolutions and is symbolic of El Salvador's everyman.  Wanting to bring this iconic shoe outside of Central America for the first time, Mark is launching his San Salvador collection.  Mark's version, made by ADOC, keeps the classic silhouette and thick vulcanized rubber sole, but features new eyelets and rich suede uppers.  The plan is to eventually build the San Salvador collection to include more authentic El Salvadorian footwear such as roper boots on a similar rubber sole.  McNairy's Burro boot will be available in stores soon and should retail for around $125.


-L.A.S
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37 comments:

  1. AnonymousFebruary 3, 2011 at 2:06 PM

    This is a joke, right?

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  2. AnonymousFebruary 3, 2011 at 2:13 PM

    No. Looks like something i would expect from 'keds'

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  3. AnonymousFebruary 3, 2011 at 2:23 PM

    I can dig the upper, but the sole is what bothers me.

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  4. AnonymousFebruary 3, 2011 at 2:31 PM

    Yet another example of appropriating a working class, functional item and "re-imagining" it with "premium" materials that put it beyond the reach of the original audience as well as render it inappropriate for the original application(s).

    At least the backstory is somewhat interesting. Not that it matters when the shoes are so ordinary looking that nobody will ever ask you about them.

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  5. djlawrenceFebruary 3, 2011 at 2:32 PM

    So, will a third world nation start importing the shoes American janitors wear as their latest style-craze?
    I don't think I can get on board with a high-end version of the "official shoe of [...] working class" sold to wealthy Americans. Seems half J.Peterman, half Bushwick contrived. That said, Mark's designs are among the tops in the kicks game.

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  6. Dustin O.February 3, 2011 at 2:52 PM

    Frankly, I don't see the moral issue of these at all. Red Wings can run up to 250 dollars a pair. 125 for a McNairy shoe is fairly inexpensive, and its not uncommon for many work boots to come close to 100 dollars.

    By a moral perspective, McNairy is ADOC into the spotlight and perhaps even generating some money for them. Otherwise, you are looking at a nice boot designed by tumblr's golden boy that doesn't really break the bank.

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  7. AnonymousFebruary 3, 2011 at 3:20 PM

    Nothing about these is comparable to Red Wing in any way.

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  8. AnonymousFebruary 3, 2011 at 3:22 PM

    As long as the model is something similar to http://www.theworkingworld.org/ I'm down to support.

    Plus $125 for a boot that most likely holds up well? Hell I'll support just to see what twists McNairy puts on it.

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  9. AnonymousFebruary 3, 2011 at 3:35 PM

    I think it's a pretty attractive, simple boot. Especially for the price.

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  10. AnonymousFebruary 3, 2011 at 4:16 PM

    I like my boots like my Beatles albums with the Rubber Soul.

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  11. AnonymousFebruary 3, 2011 at 7:06 PM

    Perfect timing... I'm visiting El Salvador in a couple of weeks. Will do some investigating.

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  12. tedFebruary 3, 2011 at 9:26 PM

    i like them. he gave the company some more business and gave some attention to a non-american workwear source. i don't see why the hate. these are a great everyday chukka boot in some nice suedes. done.

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  13. Vik RadicsFebruary 3, 2011 at 9:32 PM

    I dig the blue suede ones.

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  14. My Affair with Michael BastianFebruary 3, 2011 at 9:41 PM

    Love these desert boots.

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  15. Boone T.February 3, 2011 at 11:41 PM

    Pay close attention to how the guy in the first pic styles the Burro Boots: when you're milking, make sure you use a galvanized bucket. Besides looking better than a plastic pail, over time that sort of bucket will develop with a nice patina.

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  16. AnonymousFebruary 4, 2011 at 4:53 AM

    Simple boot, not very elegant but a little more unique. Every man and his dog have a pair of Red Wing's.

    Best,

    Christian
    www.stylesage.co.uk

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  17. PeacockMagpieFebruary 4, 2011 at 6:46 AM

    I had to check my calendar. For a moment there you had me thinking it was April 1st.

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  18. AnonymousFebruary 4, 2011 at 8:36 AM

    Let me get this straight...
    They normally cost a day's wage for a working class person in El Salvador. Call that $8 (probably being generous). Slap McNairy's name on them and use a different (not necessarily more expensive, just different) leather and sole and they're retailing for $125. And you guys think that's a good deal?
    Conclusion: Next time you're considering a pair of "McNairy's" just buy "regular" shoes and donate $117 to the charity of your choice. That would give you a good story to tell people, too.
    Brian

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  19. stylez g. writeFebruary 4, 2011 at 11:31 AM

    That tag makes them resemble a pair of Wolverine's.No disrespect to Wolverine Boots.

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  20. Matthew FoxFebruary 4, 2011 at 12:22 PM

    Every time I come to Sart Inc. I can always expect a good laugh. I don't know who authors this site, but God bless his soul for digging up some of the worst shit in menswear for this site.

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  21. AnonymousFebruary 4, 2011 at 12:54 PM

    @Matthew Fox

    fail troll

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  22. DOUBLE D CHERRYFebruary 4, 2011 at 7:04 PM

    These boots are great especially the color schemes it's just the tag that puts me off.

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  23. Laguna Beach FogeyFebruary 5, 2011 at 9:21 AM

    This is a joke, right? I don't get the fashion for workwear, which, I think, has something to do with the weird psychology of priviliged white hipsters slumming it in Brooklyn. Who wants to look like a greasy pipefitter, itinerant farm worker, or Salvadoran peasant? This is soooo SWPL.

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  24. AnonymousFebruary 5, 2011 at 11:55 AM

    Does he like it when you call him "Mr. McNairy"?

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  25. James JeanFebruary 5, 2011 at 2:23 PM

    The tan color isn't bad, actually. I personally wouldn't sport it but I can appreciate the backstory.

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  26. GuyFebruary 5, 2011 at 4:11 PM

    McNairy is such a tool. I couldn't agree more with LBF's sentiments.

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  27. AnonymousFebruary 6, 2011 at 3:26 AM

    What the fuck LAS? Only two posts in a week? It's not fucking christmas or hannukah. Get back to fucking blogging.
    Cheers

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  28. UomoFebruary 6, 2011 at 10:18 AM

    Don't forget Lawrence is a big shot now doing a bitch PR job in the city.

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  29. E$February 6, 2011 at 9:02 PM

    A Donkey Boot...really McNairy?? Is he just trying to fuck with his customers or is he serious with this shit? Ive said it before and Ill say it again, this guy jumped the shark about 2 years ago. Move on.

    LAS, much respect and Im a loyal follower but dont call him Mr. McNairy, hes not your parents friend, he's a shoe salesman.

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  30. DaveCFebruary 7, 2011 at 9:32 AM

    Wow, you people really need to lighten the f up. I'd imagine there is a little X on your browser bar. If you don't like what you see/read, click that and move on. Life is short.

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  31. AnonymousFebruary 7, 2011 at 11:50 AM

    Hey, I finally agree with Laguna Beach Fogey! Amazing. I think these are hideous.

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  32. hardline_42February 7, 2011 at 3:25 PM

    They look a lot like USMC Boondockers or WWII roughout service shoes. It's not a bad look, but, for the money, I'd rather have the full-grain roughout leather upper with a leather midsole that you get with a repro WWII boot over the suede and blown rubber of these fashion boots.

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  33. Mr BrownFebruary 8, 2011 at 1:44 AM

    I love to see some of the haters that clutter up this site stick some of your suggestions up.

    Taking a pop's easy lads.

    For me these these look sound for a oner.

    As for stuff costing more with a rebrand, aimed at a different mkt. Erm, yep. But that's hardly new is it. Redwings, Dr Martins, Blundstones, Sanders (oh, yes, they don't get much rep. in Northampton) the list goes on.

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  34. rincon de tio guateJune 27, 2011 at 5:49 PM

    Is interesting buy the ADOC´s workers dont earn $125 per day, the minimun salary is about $250 per month. And I am a Salvadorean worker but burro boot is not a official workers shoes.

    Funny the merchadaincing

    Sorry about my spelling I am really bad in English

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  35. AnonymousAugust 24, 2011 at 1:49 PM

    There is nothing worse than an American "gringo" coming along and selling you "authentic" Salvadorean shoes, as if he has discovered them. I am 100% Salvadoran, born in the USA. Let me tell you, ADOC shoes are considered cheap by my Salvadoran family, here and in ES! And yes, a typical days pay is $7 USD....Get out of El Salvador! Leave My country alone!!! Stop exploiting it for your fashion profit!

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  36. AnonymousSeptember 16, 2011 at 11:52 AM

    really no shoes from 7 dollars in El Salvador and the burro boots collection are no longer used, ADOC has a limited edition of 600 pairs that has put the sale in its stores, distributes many brands ADOC including Florsheim etc the interesting thing is that burro boots were made in the years 1953 to working poor economic opportunities, for that reason the company ADOC, makes a special edition with better materials than those used originally. here costs $ 50 but only produced 600 pairs.

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  37. Robbie CatalliOctober 15, 2011 at 2:44 AM

    damn i have these shoes and i got them for only 20 bucks

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