Monday, December 6, 2010

30th Century Man

The Rig Out, a popular men's style zine in our little community, presents their first foray into film.  30th Century Man is a collaboration between various individuals who are as unique as they are similar, at least in the asethetic sense - photographer Antony Crook, stylist Glenn Kitson, world-record breaking cyclist James Bowthorpe and Scottish band Mogwai.  Read all about the project below, which features clothing from Woolrich Woolen Mills' spectacular F/W 2010 collection.

"Last summer, photographer Antony Crook, stylist Glenn Kitson and world-record breaking cyclist James Bowthorpe found themselves in the isolated Norwegian countryside in the middle of the night. 'It was August and we were so far north that the sun never set. We found ourselves in this incredible landscape in the bright sun at 2am with nobody there,' says Crook, who was there with Bowthorpe and Kitson on a shoot for men’s style zine The Rig Out in collaboration with fashion label Woolen Woolrich Mills and menswear store Oi Polloi. 'Glenn and I had seen an outfit from the collection by Daiki Suzuki for Woolrich Woolen Mills. It was when seeing that outfit that we first visualized James cycling on a road in twilight.' He shot the film based on this image and Bowthorpe’s incredible solo journey around the globe. 'I wanted the film to somehow give a sense of what James had achieved and the idea of him being alone, so I thought of shooting somewhere wild and isolated.'

Crook was working with Mogwai at time and the band had sent him some new demo tracks when he was in Norway. Listening to How to be a Werewolf? on repeat while driving around looking for locations, he says, 'I was immediately drawn to this track of the demo because it seemed to fit perfectly with the landscape.' When the band members from Mogwai saw the footage, they decided to remix the song, tailoring a version of it for the completed film.

The result is moving image that captures the abstract notion of circumnavigating the earth, a journey from beginning to beginning. 'We found the perfect backdrop to tell this story of somebody who points his bike at the horizon and then doesn't stop pedaling. It's a film about never giving up,' says Crook."

The Rig Out - 30 Century Man from Antony Crook on Vimeo.



  1. ". . .a collaboration between various individuals who are as unique as they are similar, at least in the asethetic sense. . ."

    A phrasing that is as oxymoronic as it is self-contradictory, at least in the enough-of-this-cutesy-BS sense.

  2. Anon @4:21- Worry about the writing on your own blog.

  3. Oh, I do. I am as worried about it as I am reassured.

  4. Anon @4:57- Good to know Sart Inc is good for something!

  5. mogwai really sets the mood in this. good stuff.


  6. Very nice blog post. I definitely love this site. Stick with it!