Tuesday, November 2, 2010

In Their Own Words: J. Press For Urban Outfitters

Just a few days after the new J. Press for Urban Outfitters pre-order disappeared as mysteriously as it was leaked, we now have some concrete information on behalf of the two brands via Urban Outfitters' PR department:

"We wanted to recreate the height of traditional Ivy League style in the early '60s," says design director, Mikito Takeshima. Drawing on influences from the film Animal House and the popular television show Happy Days, the 20-piece collection offers preppy casuals mixed with classic basics and relaxed styling. The exclusive line includes solid and striped oxfords, slim-fit pants, a Black Watch tartan golf jacket, and a wool vest, alongside several collegiate accessories such as a Dartmouth scarf, Princeton tie, and Cornell belt."

Yeah, I know.  It's your typical press release, but at least we have some concrete info.  Namely, Mikito Takeshima is now the dude with the most difficult job in menswear and that the 20 piece collection will probably reemerge closer to its December release date.


-L.A.S

[Editor's Note: Intel courtesy of Nico -  "I have an item saved in my shopping cart and it says 'Pre-order 11/19/10 12:00 AM' in fine print below, so I'm assuming that's when the collection will be available online again."]

16 comments:

  1. Who is Mikito Takeshima?

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  2. This stuff looks so much better when it's not vein worn by those dirty hipster models on the UO website. Those sweaters look particularly intriguing. Cheaper alternative to the Shaggy Dog, perhaps?

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  3. Animal House and Happy Days? Sounds like they've really got their finger on the pulse of "traditional Ivy League style".

    How did the Mongols do against Dartmouth this year, anyway?

    If there isn't at least one poodle skirt in the 20, I call bull.

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  4. Animal House was also on Tommy Hilfiger's inspiration board according to GQ. Gotta admit, Otter does have a pretty snazzy wardrobe.

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  5. UO models are unhealthy-looking slobs.

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  6. I'd cop those sweaters for sure.

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  7. Speaking of Happy Days I think this trend is "Jumping the Shark"

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  8. Too bad they done fucked up the collar on those shirts. Why is it that only a handful of brands can pull off a decent collar these days??

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  9. All of you cheap ass clowns are going to run out and buy this shit so stop hating.

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  10. Are the blackwatch trousers still going to be available? I'm so ready to cop a pair

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  11. thanks for this UO has been driving me crazy... no solid INTEL
    m

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  12. > Who is Mikito Takeshima?

    The name suggests he's from Onward Kashiyama, which is J. Press's parent company: in other words, this is Japanese-J-Press (which has been kind of Urban-Outfitter-ish for years), not the NewHavenNewYorkCambridgeWashington J. Press (which the Japanese have generally kept their hands off).

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  13. Have not heard about Mikito Takeshima till now, but looks good... will check it out at UO..

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  14. Former J.press designer was for real fucked it up...who will pick these worthless?? UO is crazy.

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  15. http://thebkcircus.com/bkc/the-bkc-world-series-attitude-special-sf-release/

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