Thursday, June 16, 2011

What's New With Sid?

There's been a ton of recent developments for one of the best men's shops in the country.  First up, let's talk about the launch of Sid Mashburn's highly anticipated webstore, which happens on June 22.  Sid recently sat down with Bearings to talk a little about that (scroll down):

"Since October 2007, men have been coming to Atlanta to experience one of the country’s best haberdasheries: a highly edited collection complemented by an old-school priority on service. Starting Wednesday, June 22 gentlemen (and ladies) will have a little easier access to Sid Mashburn (and Ann Mashburn) with the launch of their e-commerce sites. We got an update from Sid on his launch and what makes him tick.
You've set a new standard in men's attire, what can we expect from your online shop?

We are really trying to re-establish some old standards that I feel have been forgotten or swept up into being "updated." We want to offer our online customer a resource that provides the best ingredients (fabrics, buttons, linings) from all over the world, the best quality – we stand behind our products 100%, and a fit that is not at all trendy but, rather, timeless & international – tailored but not skinny fit.
What types of items will be available on the site?

For men, we will be offering: dress shirts, sport shirts, trousers, denim, shorts & swim, footwear, belts & buckles and grooming tools.
When visiting your store it's clear that you've cultivated a unique experience, not just a purchasing process. How will you apply this approach online?

We're analog in our approach – we're like the liner notes on an album. Our new site will always continue to evolve with customer usage & feedback.
Your influence can be seen on the street and in other brands, what do you hope your legacy will be?

That we care about every person that crosses our paths – we put our customers first and take great care of people.
You're a man of depth and purpose; how do you find balance in life and keep everything in perspective?
My balance comes by the grace of God, a wonderful family, my wife and five girls, and a great job that doesn't at all feel like work. We are very blessed by the people that work with us and by the people that continue to come into our shops, trusting us to clothe & care for them."

You probably noticed that Sid Mashburn will not be selling tailored clothing online, which makes sense for a shop so tuned into the idea of being a destination.  It is a little unfortunate because Sid's new in house suiting line sounds amazing. My buddy DC who also acts as Sart Inc’s defacto “man on the street” recently made his, what seems like, monthly trip to Sid Mashburn and hit me with some details regarding Sid’s new in house line of suiting:

“So I don’t think it will be on the site, but the Sid branded suit was starting to roll in. Apparently it's been in the works for a couple years and it’s perfect - Italian made, Loro Piana fabric, ticket-pocket, 2 button/dual vent, canvas’d, soft-shoulder and partial hand-finishing…all for $995! Yes, $995 not $1995.  There were a few in stock and more coming this week…he’s doing grey and navy wool and tan and navy cotton.  It’s really light-weight…even a bit more-so than my Caruso sportcoat.”



  1. Thanks for the quote brother... great update on that mirage in the Dirty! Sart Inc continues to curate info like Sid curates a mens shop.

  2. I'm geeking out. Like fo real.

  3. The Striking FellowJune 20, 2011 at 11:45 AM

    "You've set a new standard in men's attire"

    "Your influence can be seen on the street and in other brands"

    Really? One can overdo it, you know.

  4. I didn't see anything on Sid's site today. Did it not happen?

  5. Yeah. Fuck this. Sid's online shop is still not open.

  6. This comment has been removed by the author.

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