I've joked on both Twitter and Tumblr before about the sheer amount of Polo references in Dipset's lyrics, especially as of late. For those unfamiliar The Diplomats, more commonly known as Dipset, are a Harlem based rap crew who recently reunited after dominating the east coast rap scene in the early 2000's. Their infatuation with the brand seems to be a direct extension of the Lo-Head or Lo-Life movement popularized in 1990's New York. Up until recently Dispet member Juelz Santana had been the most vocal about his love for Mr. Lifshitz's various wears, specifically Rugby. I'll let him spell it out for you, "If it ain't the Gucci or the Louie then it's Polo or it's Rugby." Things came to a head this weekend when Dipset affiliated rapper Vado (who has also rapped this gem: "I love Rugby to death. Made that my baby's name.") released his new single "Polo" from the upcoming album Slime Flu. Yes, this is a major hip-hop radio single dedicated to all things Ralph. Despite rap's unyielding connection with extremely high-end goods, Dipset seem drawn to the everyman luxury of Polo. The love affair between Dipset and Ralph Lauren is interesting to me as it represents a perfect snapshot of Ralph's success here in America. Regardless of what he set out to do, the man did not create a brand. He created a lifestyle - a very specific lifestyle that an entire country aspired to. Even African American kids from Harlem who had dreams of ruling hip-hop. And that very lifestyle is still making it rain for RL to this day.