GQ has the scoop on the newest line out of the Hilfiger camp - TOMMY. While the Tailored collection seems to have Polo Ralph Lauren squarely in its sights, TOMMY is going after the Rugger's and Rugby's of the world by appealing to the ever growing neo-prep set. The difference here is timing (late to the party) and price (we're talking sub-Lands End Canvas with "knits starting at $39, sweaters at $49, and outerwear at $69"). I'm not sure how I feel about all this. On one hand, the aping is blatantly obvious, but, then again, Hilfiger is a true originator - the exact same catch 22 that has defined this stage of his company's evolution/rebranding initiative. Not to mention, the jury is still out on what kind of quality we can expect with prices this low. For those interested, TOMMY will be available as select locations across the US and Canada much like how the Tailored Collection can only be grabbed at the NYC flagship. A final thought, from the few pictures and looks available, I can appreciate the apparent boldness of the clothes themselves. To differentiate yourself in a menswear world that becomes more uniform by the day you gotta go big or go home.