TOMMY S/S 2011

GQ has the scoop on the newest line out of the Hilfiger camp - TOMMY.  While the Tailored collection seems to have Polo Ralph Lauren squarely in its sights, TOMMY is going after the Rugger's and Rugby's of the world by appealing to the ever growing neo-prep set.  The difference here is timing (late to the party) and price (we're talking sub-Lands End Canvas with "knits starting at $39, sweaters at $49, and outerwear at $69").  I'm not sure how I feel about all this.  On one hand, the aping is blatantly obvious, but, then again, Hilfiger is a true originator - the exact same catch 22 that has defined this stage of his company's evolution/rebranding initiative.  Not to mention, the jury is still out on what kind of quality we can expect with prices this low.  For those interested, TOMMY will be available as select locations across the US and Canada much like how the Tailored Collection can only be grabbed at the NYC flagship.  A final thought, from the few pictures and looks available, I can appreciate the apparent boldness of the clothes themselves.  To differentiate yourself in a menswear world that becomes more uniform by the day you gotta go big or go home.

-L.A.S

Tommy Hilfiger Tailored Collection F/W 2010

Last month Tommy Hilfiger told the New York Times that he wanted his style back.  I can't say I blame him.  Over the years Hilfiger's brand has lost a lot of the initial style that made it great and shot the designer to international stardom.  With the recent sale of Tommy Hilfiger to clothing conglomerate Phillips-Van Heusen there seems to be a new lease on life for both the designer and his brand.  By brinbing in some outside help in the form of designer Peter Som, Mr. Hilfiger is reinventing his clothes while sticking to the things he does well - Americana and prep.  The tailored collection for F/W 2010 is extremely strong and, as far as I am concerned, taking things in the right direction.  It's a masculine collection focused on the core pieces that make up the bulk of an American guy's working week wardrobe - it's a timeless tailored selection.  GQ previewed the collection a little while back and I am extremely impressed after seeing the entire thing.  Be on the lookout for the affordable (suits will be under $500) Tailored Collection at Macy's in the coming months.  How Tommy got his groove back...

-L.A.S