While there is a certain blogger set that geeks out over all that Scandinavian minimalist stuff, that's normally not the kind of gear that graces the oh-so illustrious pages of Sart Inc so you can imagine my shock when I realized how much I actually enjoyed Day Birger et Mikkelsen's (I can't even pronounce that in my head) S/S 2010 collection. What BM does extremely well is take the basic and clean hallmarks of Scandinavian style and amp it up with details and colors that are more akin to the preppy stuff we see here on our own shores. The collection is full of well cut wearable basics set off with a myriad of cool features that would probably give Jil Sander nightmares. BM is pushing these details as components of "designs with a story to tell", but I think that is a tad over the top. How about, "they finally give Scandinavian clothes some much needed personality"? To top it all off the lookbook does a bang up job of capturing these great details in all their tiny glory, which is a much needed change of pace with all the "look at how dope I dress when I go hunting and do super rugged shit" style brands and lookbooks these days.
[Pictures courtesy of Selectism.]