Skip over at Alex Grant has some first look pics of Lands End Canvas' F/W 2010 Collection. At this point you're probably familiar with LE's trimmed up more stylin' little cousin aka the poor man's J. Crew. I still believe this was a genius move by a brand attempting to gain an entire new customer demographic in one fell swoop - you might recall how LEC literally came out of nowhere to take the blogosphere by storm upon its release. F/W 2010 stays pretty much on track with the precedent set by the inaugural collection, which didn't really have any seasonal distinction when I think about it - it seems that in an effort to hit the ground running LEC debuted with a mishmash of F/W/S/S cheap ass goodness. Anyhow, F/W 2010 has all the well fitting essentials for "cheap" that everyone who knows what's up should be gunning for. I own some LEC gear and have been real happy with how the shirts and various outerwear fit, but don't own any pants myself. My brother claims the pants fit on point as well so you can take that up with him if you'd like. If you're looking for some eye popping gear though, you've come to the wrong place. F/W 2010 is muted and understated, but let's not act like that's a bad thing. LEC F/W 2010 - classic American style for the impoverished crowd. Thom Browne is gonna love that maroon cardigan by the way.