Morris F/W 2010

When we last left Morris the Scandinavian brand was doing their best RL impersonation and doing it pretty damn well.  They just released their F/W 2010 lookbook and it appears that things haven't changed much besides the fact that since it's F/W, it's time to break out all the UK influences - from grass games to hunting, it's all there.  Some people find Morris shameless in their homage to King Ralph, while others find it an interesting European take on an American take on European clothing. Got that?  Kinda like ripping someone off who ripped off someone else in the first place.  Anyhow, the point in pretty much moot because I have no idea where to buy any of this stuff.  Enjoy the inspiration and head over to Prepidemic for their take.

-L.A.S

Stockholm Syndrome

First off, big ups to Room 907 for the assist on the extremely preppy and extremely enigmatic brand Morris.  All I can tell you from some quick research is that the brand is based in Stockholm and was founded in 1949 (don't rule out the possibility that someone just bought the heritage and rebranded ala A&F).  The clothes, themselves, are on a serious Rugby kick aka prep aimed at the young and affluent - the brand calls itself "modern preppy".  If you're into it start saving up your kronor.

-L.A.S