Asking brothers Shimon and Ariel what their inspiration is pretty much tells you all you need to know about Ovadia & Sons. Instead of giving you some fantastical line of bullshit they'll laugh and simply tell you that their clothing is, well, just clothing. It's what they like. It's what they wear. It's menswear - plain and simple. These guys, who I am proud to call my friends, haven't been doing O&S for all that long, but you would never know by looking at their garments. Building a brand, especially one that exists within such a traditional menswear paradigm, is not easy and both Shimon and Ariel will be the first to admit it. When you put everything on the line like they have perfection often seems like the only option. And from the reaction Ovadia & Sons has been getting as of late you would think they have already achieved such lofty goals. But it's not just internet hype. No, O&S were wheeling and dealing at the most recent (capsule) NY. Some of the most respected stores in the country were not just browsing the booth, but doing their best to lock up exclusive deals. Yeah, that right there is when you know things are getting real, if you couldn't already tell by looking at the collection below.
S/S 2012 is probably the strongest I've seen from Ovadia & Sons. I've been a huge supporter since day 1, but I think this most recent collection truly represents what they're trying to do. They want to make classic clothing for a guy who appreciates classic clothing as much as they do. Not many brands are committed to creating such a thorough one stop shop for everything you could possibly need. From dinner jackets to hand embroidered knit ties - O&S has your back. One final thought, it's easy to get jaded when you look at menswear all day, every day for both work and pleasure. Every single time I step foot into the Ovadia & Sons showroom I get excited like it's my first time discovering this wonderful thing called menswear. And that's really all I have to say on the matter. Enjoy.