I normally like to keep all things ROTM related off the blog since they really don't have anything to do with each other, but I'm really proud of our new private label goods for S/S 2011 and wanted to share them with you guys as soon as possible. When thinking about where we wanted to take the online shop it was pretty much a no brainer. While we love working with some of our favorite brands, it came to a point where we wanted to do something that really spoke to what the brand was about. For S/S 2011 we are offering our first ever forays into the worlds of private label footwear and shirting.
Our made in Northern Italy (between Milan and Como in Lombardia) double monk straps are probably what I, personally, am most psyched for. The thought process behind those was to create what we believed to be the double monk strap a guy should own if he was only going to have one pair. We skipped the aggressive toe you see on most Italian and English version and went with a more naturally rounded last reminiscent of Allen Edmonds' discontinued, but much loved Mora. To keep things as versatile as possible we did it up in a beautiful brown calfskin and added silver rounded buckles that look fantastic when left undone. The quality of this shoe is off the charts - the plan, all along, being to offer the best value double monk on the market.
To compliment the shoes, and simply offer a seven days a week staple item, we are also selling cutaway collar oxford shirts. As most of you probably realize this style of shirt is virtually impossible to find off the rack anywhere. We have both a blue and white version available that are made in the USA and speak to our love of mixing Anglo and Italian styles. No matter how you wear your shirts, or what you wear them with, it is our belief that this shirt is as good as it gets.
All our private label items will be available on our website for preorder shorty (the plan is to launch tomorrow) and sales will be open for a month. The double monks will retail for $405 and the shirts for $105. We also added an incredible double breasted linen blazer from our friends at Monitaly to round out our S/S 2011 offerings. Hopefully you guys like what we've done for the upcoming season and are a fraction of just how excited we are for all the good stuff that's coming up. A lot more pictures and information will be available when everything launches, but if you have any pressing inquiries you can always send me a personal email.
[Editor's Note: The new gear is live.]