Riviera Club S/S 2011

Riviera Club, one of my favorite west coast proprietors of easy living, got the (capsule) NY treatment for their S/S 2011 collection last time they were featured on Sart Inc.  Well, the full collection has hit the internet today and it's great to finally see all the baja inspired gear in a more natural environment - not that I have anything against checking out clothes on racks or whatever.  RC's lookbooks have yet to disappoint and S/S 2011 is no exception.  I'm particularly digging that McQueen-esque moto jump.  Get rad.

-L.A.S

(capsule) NY: Riviera Club S/S 2011

Riviera Club is all about easy living via the left coast, but for S/S 2011 they are taking things south of the border.  Based around "the golden age of Baja" the collection keeps things light and features gear that would be perfect for any heat wave.  I was particularly fond of the pullover/poncho numbers and white jeans complete with orange self edges.  Riviera Club's insanely comfortable jersey cotton lined shorts even got a terry cloth liner upgrade.  There's no way around it so I'll just put it out there - going "commando" is encouraged.

-L.A.S

Breezy

You might remember Riviera Club from when ACL did a profile on the brand, but if you're drawing a blank let me introduce you to some seriously breezy Cali gear.  While it may be a little too left coast for some, I like how RC is reinterpreting classics with a surf bum perspective.  The stuff is easy on the eyes and has an overall lightness too it - sounds pretty much like California if you ask me.  And we're not talking Melrose, Beverly Hills or anything like that, but someplace like Santa Barbara (the focal point of the S/S collection).  I like Riviera Club's simplicity and their acknowledgment that most guys don't really need much outside of a lived in tee, sunwashed shorts and maybe some rolled up chinos.  Little details, like pocket trim, are scattered throughout and the collection is made in the USA with an overall trim fit making it the thinking man's weekend wear of choice.  Riviera Club is currently available at Roden Gray, Blackbird and Ron Herman.  To my readers on the east coast, it's time to live vicariously.

-L.A.S