When I visited Eunice Lee a little while back at her Elizabeth St. shop we talked about starting over. Not from scratch or anything too drastic, but revisiting the things that made her brand, Unis, amazing in the first place - shoring up the foundation if you will. Fans of Unis have nothing to worry about and those looking to explore her clothing for the first time have a lot to look forward to, starting with what helped her stake her claim in menswear in the first place. Most people have probably heard about Unis thanks to her bottoms, specifically the Gio, which was easily one of the top 5 chinos on the market. You may remember how she "famously" (I only put that in quotes because I know not everyone is on the internet as much as I am) defended her price points to blog commenters. For F/W 2011 the Gio got a little bit of a facelift. There are now two completely re-engineered Gio's - a standard and a "skinny". Yeah, you just read the word "skinny" on a menswear blog. Did you blackout? Are you okay? Moving on, having two fits hopes to alleviate any discrepancies that may have existed before and satisfy as many people looking for chinos as possible. Personally, I prefer and wear the Gio Skinny - word is bond. Others may prefer the Gio. Regardless, they are the best pair of chinos that I have owned since Hickey closed its doors. The Italian cotton used is hearty enough for cold weather wear, but has a luxuriousness to it. The whole point of these pants is to offer a tailored silhouette, much like a trouser, but in the washed comfort of your traditional chino. The emerald and ox blood colorways are the definitive choices for those of you looking to wear not just color, but the right color for this time of year. Eunice didn't stop with her bottoms either. No, there is a lot more great stuff happening for F/W 2011. She's offering USA made suiting for the first time at an affordable price point compared to her competitors. It's a casual take on the new buttoned up aesthetic engulfing menswear, while not sacrificing an iota of quality. For the guy looking to grab himself a sportcoat, but isn't drinking any of that Neapolitan kool aid, look no further. I should also mention the new outerwear made in conjunction with San Francisco's Golden Bear. Simply put, it's murderous. Long story short, swing by Unis if you live in NYC or browse the site if you live on the internet. Either way I think you are going to find some great stuff that's going to help you shore up your own foundation for F/W 2011.
[All pictures courtesy of Justin Chung.]