Most people are familiar with Piombo for their beautiful sportcoats that often grace the backs of street snapped men's editors. This is a fine reputation for sure, but Piombo is much, much more. In fact, Massimo Piombo has created one of the most fascinating and enthralling Italian brands in recent memory. That may seem like high praise for clothing, but when taking in the Piombo brand as a whole you get a much better idea of what I'm talking about. Take, for example, the F/W 2011 advertising campaign, shot by Oliver Zahm, featuring Maxwell Snow (Dash Snow's brother) and Leah De Wavrin. Fascinating is probably the best way to describe something like this. Or maybe Italian pimp shit is better. Regardless, I'm impressed, that's for sure. I love how Piombo can make beautiful pieces of clothing that speak to quality and style on their own, but when viewed as a collection through Piombo's lens, it takes on a new significance (I have juxtaposed these images below to help prove my point). Similarly, Piombo's F/W 2011 lookbook creates a feeling of Italian luxury that is equal parts brooding, engaging and wholly unique. Piombo's relaunched website is titled "Piombo World". That might seem kitschy or lame to some, but I think that perfectly encapsulates what Piombo is all about. The clothes exist in their own twisted world that presents Italian style in an exciting and refreshing way. Don't get me wrong, I love the classics as much as the next blogger, but it never hurts to push the envelope. And push it the right way while you're at it.